Maersk’s regional carriers go to market under one brand
To further build on the common strengths in the value propositions of Maersk’s intra-regional brands, MCC, Sealand and Seago Line will go to market under one unified brand name, Sealand – A Maersk Company, Maersk says in its press release.
Effective October 1st, customers of Seago Line, MCC and Sealand – the three intra-regional carriers of A.P. Moller-Maersk – will see the brands united under a single name of Sealand – A Maersk Company. The rebranding will reduce the complexity towards customers thanks to a simpler brand identity, while raising the visibility of product offering and focusing marketing efforts and investments on one brand name, with one digital platform. Sealand - A Maersk Company, will continue to operate independently from Maersk. Its current structure of three teams, in three locations, reporting to their regional CEO’s remains unchanged.
“Our customers will continue doing business with the same dedicated, experienced and passionate people in our local offices, as we continue with our current regional setup. We will further build tailored local solutions for customers while leveraging the scale and stability of the wider Maersk business”, shares Søren Castbak, Seago Line CEO and future CEO of Sealand Europe and Med –A Maersk Company.
In Asia, Americas and Europe, the three regional brands have many similarities. Operating in different parts of the world, MCC, Sealand and Seago Line have built a similar value proposition and close relationships with customers. They are all standing for speed, agility and care - values that have proven to be core drivers for the customers of all three brands.
“Customers have rewarded us with consistent growth at three times the pace of the market, and now we have an opportunity to build upon the successes, while defining a clearer and stronger regional value proposition”, adds Søren Castbak.
Seago Line is a dedicated intra-European carrier offering short sea and feeder container shipping services in Europe — from the Black Sea through the Mediterranean to the North Sea and the Baltic Sea. With more than 40 offices, Seago Line focuses on running an extensive shipping network with high-quality equipment, maintaining operational flexibility and reliability while taking care of its customers. It runs 66 vessels covering more than 70 ports, creating one of the most extensive route networks in the region. Seago Line was established in 2011 and is a fully-owned subsidiary of Maersk Line.